What is Lithographic Printing?

Whether you are a designer, printer, or just want to print your company newsletter, there are a few terms you need to know. One of them is Lithographic printing.

The question remains…do you know what lithographic printing is? If you don’t, that is okay. We are here to cover the basics. 

Lithographic printing A.K.A offset printing, often referred to as ‘litho’ printing is a technique that works by transferring an inked image from a plate to a rubber blanket, then to paper. This makes it cost-effective and time efficient by prolonging the life of the plate and allowing more paper to feed through the process in a short amount of time.

Lithographic printing opens the door for larger or more complex printing jobs in Perth. It also allows for a wider range of paper stocks and finishing techniques to be used. Lithographic printing is suitable for large quantity printing because it is the most cost-effective way to print.




ateam printing perth

When is lithographic printing best used?


  • High-quality corporate or community brochures
  • Detailed catalogues
  • Corporate or educational handbooks
  • Company prospectuses
  • Magazines
  • Promotional posters
  • Marketing or corporate assets that need sharp, vibrant printing in high numbers



An advantage of lithographic printing.


When you are talking volume – then lithographic printing is your best answer. Direct print methods take an image or a body of text directly from a computer and cause them to be printed on a print medium. With lithographic prints, a computer might create an image on a plate, and then that plate is used to print a large amount of copies. This is great when you’re creating a high volume of newspapers, magazines, or books, and it’s economically more feasible to use the offset method.



Is it still relevant?


Yes, it is still relevant when compared to digital print techniques because it can accommodate heavier weights of paper and is more cost-effective when printing in larger numbers.

Even though lithographic printing is one of the most popular printing processes, it is not always the right choice. Due to the time consuming setup process for offset lithograph art printing, this printing plate method is best used for high volume printing projects, because the more you print, the less you pay, as the bulk of the cost is in the setup.


4 Convenient for luxury consumers as they prefer physical copies.


Luxury consumers love the feel of a hardcopy. There is no denying that! They prefer to hold onto it and store it in places where it cannot get lost. Whether it be an invitation to a product launch or a brochure of their local florist, they can easily pin it up on their fridge for convenient accessibility and to ensure it does not get lost.



Get in touch with your Perth team of printers who can walk you through the printing process.

We understand that the nuances of the printing industry can seem overwhelming. With a barrage of technical jargon in the mix, it helps to work with a Perth printer who just alleviates the process from your workflow. Chat to us today, we would love to help you with your next printing project.


Direct Mail v eMail Marketing

The advent of email did temporarily make postal services seem redundant. But as more and more communication moved to email, and products became available to order online, the post has become hugely important in getting information and products directly into people’s...

Gloss VS Matte Business Cards – What’s the Best Option?

Business cards are the bite-sized windows that allow new customers, prospective collaborators and for colleagues in the industry. So, needless to say, the way you present your business card is oh-so important! Business cards are the visual print representation of your...

OHS Printing: We Do It All

Safety Signs & Prints - Equipment & Safety   There are many ways to protect your business. First, insurance protects business owners against the financial consequences of natural disasters such as earthquakes, fires, and floods. All these safety...


Did you know? There is a whole world of new possibilities waiting for Perth business owners when it comes to printing in Perth. The new-age digital printing process allows an image stored on a computer to be directly transmitted to an inkjet or laser printer. You can...

How Commercial Printing is Changing

New technology and the availability of information is rapidly changing the print industry. People are consuming information in new and exciting ways, which in turn has encouraged the commercial printing industry to innovate the things we can do with paper stock. Just...


The landscape of commercial printing in Perth is vast and ever-changing.   None of us have a crystal ball to pre-empt what might happen, but one thing we can say is that change is inevitable, as this has stood true through the test of time. Another thing that can...

Scodix Business Card Design Ideas

Scodix Business Card Design Ideas Are you hoping to have the winning edge when it comes to your business cards? Look no further, as Scodix business cards will have you proudly handing out the best business cards in Perth. Read on to find out more about Scodix and the...


Is the letterhead dead? No, it isn’t. In fact, it serves as a subtle, yet effective marketing tool, and adds an extra element of professionalism to your brand. There is a saying that goes, ‘don’t judge a book by it’s cover’. The reason that saying exists is because...

Stylish Calendar Graphic Design In Perth

Almost everyone uses calendars and they are commonly found within offices and households. Calendars can act as a great corporate promotional tool for your business year round. However, a calendar that looks dry and lifeless will never be put up on someone’s wall. Here...


  Direct mail is one of the oldest strategies in the marketing mix.  You might be aware of why direct mail marketing still holds its weight in gold, however are you aware of what some of the tactics might be to help you create the best direct mail campaigns?  ...