4 Tips to Increasing Brand Loyalty Through Print Packaging

Have you heard the age-old adage that retaining a customer is more accessible than going out and finding a new one? In this economic climate, securing a brand-new client or customer can feel like an overwhelming feat.

Why not make the most out of your corporate packaging? That is a touchpoint with your consumer that is often overlooked! If considered suitable, you can make this interaction a positive and memorable one for your target audience.

Here are our 4 tips on maximising your opportunities to increase brand loyalty with your target audience, using the power of packaging.

graphics design


1) Include a custom-made corporate ‘thank-you’ note.

Nothing will warm your customer’s heart like a personalised thank-you note. We all thrive when we are recognised, and the same goes for your customer who has just supported your business. Including a thank-you note is one of the best ways to maintain and improve customer loyalty and is a splendid way to encourage online reviews. Of course, this might vary slightly based on the industry, but the concept of saying thanks will always stay the same.


2) Within the package, include a promotional deal.

When a package arrives with a secondary treat – no one is complaining! We recommend including a subtle call-to-action in the form of a discount code that implores your consumer to re-engage with your brand in a hot and compact timeframe. Having a promotional deal or discount code is like leaving a gift within a gift and is something that WILL get your customer excited.


3) This one goes without saying – work with the right designer.

Get your package done right from the get-go by ensuring the design matches your brand, the preferences of your target audience and is memorable. We have an in-house team of graphic designers who have years of experience and will ensure a high-quality final product for you.


4) Invite your customers to join your online tribe.

Keep the dialogue going online. We can’t forget about the power of social media and what it can do for our business. Inside your product’s packaging is a great place to include a secondary call-to-action that implores your recent consumer to follow the brand online! You can make this a light-hearted invitation for your customer to join your online tribe.


Get in touch with your Perth team of printers who will organise your packaging promptly!

We understand that the nuances of the printing industry can seem overwhelming. With a barrage of technical jargon in the mix, it helps to work with a Perth printer who just alleviates the process from your workflow. Chat to us today, we would love to help you with your next printing project.





Direct Mail v eMail Marketing

The advent of email did temporarily make postal services seem redundant. But as more and more communication moved to email, and products became available to order online, the post has become hugely important in getting information and products directly into people’s...

4 Myths About the Printing Industry in Perth

Over the years, there have been several myths about the printing industry in Perth. As a printing company based in Perth, we are often faced with these myths, so it was about time we debunked a few of them! At A Team, we value...

Printing Paper Types: What to use for commercial printing

Whether you are printing flyers, business cards, reports, or marketing collateral, choosing the perfect paper stock will give a professional and impressive finish. Knowing what stock to choose will bring out every detail to make your work look better than you could...


Many paper size standards have existed at different times and in different countries. Today there is one widespread international ISO standard known as the A Series (including A4, B3, C4, etc). Although the A Series of paper formats is the most popular, sometimes your...

10 Business Card Designs That A Team Printing Loves

Having a business card in your wallet or back pocket can be the difference between making or losing potential clients, business partners or investors. They are still a huge part of business transactions and networking, and technology advancements mean that business...

Stylish Calendar Graphic Design In Perth

Almost everyone uses calendars and they are commonly found within offices and households. Calendars can act as a great corporate promotional tool for your business year round. However, a calendar that looks dry and lifeless will never be put up on someone’s wall. Here...

How Commercial Printing is Changing

New technology and the availability of information is rapidly changing the print industry. People are consuming information in new and exciting ways, which in turn has encouraged the commercial printing industry to innovate the things we can do with paper stock. Just...

Stationery Printing: Inspiration, Style & Stationery Trends

Stationery and accessories are the perfect way to express your personality every day. The colours, design, size, and style are a reflection of how you organise your life and go about daily tasks. Stationery printing is getting more creative every year,...

How to: Designing A Brochure

Creating a brochure to advertise your business, convey a message or cause, or simply provide further information on a topic is a great point of difference. Brochures can be created in many different shapes and sizes, and can either be simple or incredibly detailed....

Going Green with Eco-Friendly Printing

At A Team Printing, we’re proud to pioneer green printing in Perth. With a motivated client base of environmentally conscious individuals, we offer green printing services with a minimised impact on the planet. From the weight of our paper to the quality of our ink,...