Is the letterhead dead? No, it isn’t.
In fact, it serves as a subtle, yet effective marketing tool, and adds an extra element of professionalism to your brand.
There is a saying that goes, ‘don’t judge a book by it’s cover’. The reason that saying exists is because it’s human nature to judge a book by their cover. First impressions tend to be lasting impressions.
Now, do you see why the letterhead is not dead? In an extremely competitive and saturated world, finding innovative ways to be seen is imperative. A letterhead presents your company and adds a nice touch for your clients.
Firstly, what are letterheads?
A letterhead is the heading – usually at the top, of the letter paper. It typically includes the company logo, company name, address, and contact information. A well-designed letterhead acts like a company pad that enterprises on plain and normal paper, making it look more professional.
So, how exactly do letterheads improve the visibility of my business?
Your logo was created to be iconic and memorable. Letterheads are an ingenious way to create that congruency, to stimulate brand affiliation. Letterheads increase brand awareness and encourage market identity. Your clients and prospects should be able to recognise that is you that is communication with them, just at a glance.
Custom letterheads identify your business, set a tone and solidify your brand identity. Also, a letterhead establishes professionalism. Furthermore, the quality of a custom letterhead demonstrates a sense of commitment, which alerts your contacts that you are a trustworthy business.
How to create a winning letterhead for your business
Simplicity is key if you ask us. A good letterhead design is best executed when done simply. Rather than getting stuck on the elaborate and intricate details, opt for being crystal clear and memorable. Consider everything from letter type to size when creating your professional letterhead.
Versatility is also crucial. Understand that your letterhead will be used for a variety of things. Make sure that the design and look translates for various different purposes including official letters, receipts, invoices and general correspondence.
Are you ready to design and print your company letterhead in Perth?
A strongly designed letterhead, well-printed on good paper can create credibility and build immediate connection. Are you looking to get a letterhead designed and printed in Perth? Then look no further! With our team of in-house designers, and a designated division to look after letterheads, we have got you covered.
Get in touch with our team today.