6 Reasons to Include Print Marketing in Your Business Strategy

Some businesses in Perth have overlooked print marketing as part of their business strategy.

The sensation that comes with something that you can touch and feel is unmatched, if you ask us! Considering print marketing as part of your business will be highly beneficial to you and your clients in many ways.

At A Team Printing, we have devised five key reasons to include print marketing as part of your business strategy:


1 Print marketing allows for your consumers to better engage with the content.


 As we become busier in life and become increasingly more consumed with work, family and social media – time becomes more of a treasured asset.


Having access to a marketing asset that is in physical copy (e.g. magazine) engages consumers to take a step away from their busy life and focus solely on consuming the content written for them. In addition, our brains are able to concentrate and pay attention for longer. Reading paper allows for less distractions, which could easily occur when consuming content online.



2 A greater impact on consumers is achieved through the physical copy of a print ad.


As we tend to engage more with physical books and copies in hopes of having a much needed break, the impact that the printed words have on us becomes greater. As consumers, we are more inclined to read the words thoroughly and carefully when it is in physical form. For example, when we receive mail in the letterbox we are more inclined to read it, as it is specifically addressed to us.



3 The art of print satisfies our natural human senses.


There is nothing more pleasing than feeling and smelling a new book. It feels like you are holding a lost art, which is somewhat becoming true due to the rise in technology. Printed copy appeals to our senses as humans. According to Martin Lindstrom, the author of ‘Brand Sense’, companies that captivate more than three sense will be more successful in their marketing strategies than companies who don’t.


4 Convenient for luxury consumers as they prefer physical copies.


Luxury consumers love the feel of a hardcopy. There is no denying that! They prefer to hold onto it and store it in places where it cannot get lost. Whether it be an invitation to a product launch or a brochure of their local florist, they can easily pin it up on their fridge for convenient accessibility and to ensure it does not get lost.



5 Print establishes your brand in a memorable way.


Keep top of mind with a good print marketing strategy! Perth marketers know that printed publications are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colours, images and texture that helps to establish brand recognition.



6 Print media adds credibility to your brand.


Think about that irresistible feeling you get when you hold your favourite magazine. Doesn’t that touch and feel just add a sense of legitimacy to your consumer experience? The difference with print media compared to other forms of media is that it requires “real estate”. You have to earn your slice of real estate, thus making your brand more credible.


The printing industry is not a lost art but rather an art that will continue to stand the test of time. If you would like to know more about how you can use print marketing as a business strategy, feel free to contact us.

A Team Printing: Colour Variance in Printing

Ever received a completed print order only to find that the colours aren’t what you expected? For many businesses, this is a common scenario that results in headaches and frustration. Caused by the interaction between the colours and type of paper selected, colour...

Stylish Calendar Graphic Design In Perth

Almost everyone uses calendars and they are commonly found within offices and households. Calendars can act as a great corporate promotional tool for your business year round. However, a calendar that looks dry and lifeless will never be put up on someone’s wall. Here...

Printing Paper Types: What to use for commercial printing

Whether you are printing flyers, business cards, reports, or marketing collateral, choosing the perfect paper stock will give a professional and impressive finish. Knowing what stock to choose will bring out every detail to make your work look better than you could...

How Commercial Printing is Changing

New technology and the availability of information is rapidly changing the print industry. People are consuming information in new and exciting ways, which in turn has encouraged the commercial printing industry to innovate the things we can do with paper stock. Just...

Going Green with Eco-Friendly Printing

At A Team Printing, we’re proud to pioneer green printing in Perth. With a motivated client base of environmentally conscious individuals, we offer green printing services with a minimised impact on the planet. From the weight of our paper to the quality of our ink,...

How To Proof Your Digital Print Services

A proof is used to create a preliminary representation of a printed piece, often providing a close or identical version of what the piece will resemble before printing takes place. This allows the client and printer to make any necessary changes on the piece before it...


Many paper size standards have existed at different times and in different countries. Today there is one widespread international ISO standard known as the A Series (including A4, B3, C4, etc). Although the A Series of paper formats is the most popular, sometimes your...

Responsibility Checklist For A Print Job

It may not seem that way, but even the most ordinary looking commercial printing jobs may have hours of work put into them to make them look clean and clear. In order to achieve this, each person in the chain of production needs to know what’s required and understand...

Are Business Cards Old News?

Do you think digital marketing is more effective than traditional print marketing? Sure, some aspects of digital marketing is great however even in the new age of digital media, nothing beats a business card. It is an effective tool which digital marketing will never...

A Team Printing: Tips For Effective Flyers

Tips For Effective Flyers Many people find flyers as one of the most effective ways to communicate with existing or potential customers so it’s important to get them right. Today, flyers are still playing a part in many marketing campaigns to bring in new customers....