While we may be embracing digital marketing and advertising in our businesses, there is still a need for printed materials, and unfortunately the benefits can often be overlooked.
Printed materials remain a crucial aspect of marketing and operations – from business cards to large format banners, there is a range of benefits provided by print that digital cannot fully replicate.
Whether you’re looking to order print marketing materials for the first time, or wondering whether print is still a wise investment, we’ve looked at the advantages that print gives to businesses of all sizes.
High-Quality Output
Professional printing services deliver high-quality printed materials that are difficult to achieve with in-house equipment. Professional printers use advanced machinery and premium materials to produce sharp, vibrant images and text. This quality is especially important for items like business cards, brochures, and flyers that represent your business to potential clients and partners. A well-printed brochure or business card can leave a lasting impression, reflecting the professionalism and attention to detail of your business.
Cost-Effectiveness
While it might seem economical and quicker to handle printing in-house, the reality often proves otherwise. Professional printing services can provide bulk printing at a fraction of the cost of using office printers, especially when considering the cost of ink, paper, and maintenance.
For large print runs, such as marketing campaigns or event materials, outsourcing to a professional printer can significantly reduce expenses. Using a professional printer is also often quicker – there’s no one else needing to use the printer, and you don’t need to spend the time adding more paper, fixing issues or working out where the new ink cartridges are.
Time Efficiency
Outsourcing printing needs to a professional service that saves valuable time. In-house printing can be time-consuming, diverting employees from their primary tasks – and no one wants to be standing around a printer all day ensuring your print materials are correct.
Professional printers have the expertise and equipment to handle large volumes quickly and efficiently, ensuring that your materials are ready when you need them, allowing your team to focus on core business activities that enhance overall productivity.
Access to a Wide Range of Services
Professional printing companies offer a wide array of services beyond standard printing. These can include graphic design, binding, lamination, and large format printing. Whether you need a sleek, professionally designed annual report or an eye-catching banner for a trade show, professional printers can cater to the diverse requirements of business.
Their expertise in different printing techniques and finishes can help bring your vision to life in ways that are generally not possible with in-house resources.
Customisation and Personalisation
In the competitive Australian market, standing out is crucial. Professional printing services offer extensive customisation options, allowing businesses to create unique, personalised materials.
From custom shapes and sizes to special finishes like iridesse printing, professional printers can tailor products to meet specific branding needs. Personalised marketing materials, such as direct mailers with variable data printing, can also increase engagement and response rates.
Consistency and Reliability
Consistency in branding and communication is essential for building trust and recognition. Consistency isn’t always easy to get with a standard business printer. Professional printing services ensure that every print job meets the same high standards, maintaining consistency in colour, quality, and finish both within the same job and over different print jobs. This reliability is particularly important for businesses with multiple locations or those that require regular reprints. Knowing that you can rely on consistent results allows for more effective planning and execution of marketing strategies.
Expertise and Support
Professional printers bring a wealth of knowledge and expertise to the table. They can offer advice on the best materials, finishes, and techniques to achieve your desired outcome. This guidance can be invaluable, especially for businesses without in-house design or marketing teams.
From selecting the right paper stock to optimising designs for print, professional printers provide support throughout the process, ensuring that your materials are both effective and cost-efficient.
Sustainable Printing Options
With growing awareness of environmental issues, many professional printing services now offer eco-friendly options. This can include using recycled paper, vegetable-based inks, and sustainable practices throughout the printing process. For Western Australian businesses committed to sustainability, partnering with a professional printer that can meet green practices can enhance your brand’s reputation and appeal to environmentally conscious consumers.
At A Team Printing, we are Green Stamp Certified. Being Green Stamp Certified means that we have more than just a waste reduction strategy. We follow a comprehensive environmental program that assists with waste minimisation, reductions in energy consumption, hazardous chemical storage and handling, baseline audits and much more.
Scalability
As your business grows, your printing needs aren’t going to decrease – printing will always be a need for many businesses. Professional printing services can scale with your requirements, handling larger volumes and more complex projects without compromising on quality. This scalability is particularly beneficial for businesses planning significant marketing campaigns or expanding into new markets. Professional printers have the capacity and resources to manage high-demand periods, ensuring that your materials are delivered on time, every time.
Enhanced Brand Perception
The quality of your printed materials reflects directly on your brand. High-quality, professionally printed materials can enhance your brand’s image, conveying reliability, professionalism, and attention to detail. On the other hand, poorly printed materials can detract from your brand’s credibility.
Investing in professional printing services ensures that your marketing and operational materials positively represent your business, helping to build and maintain a strong brand reputation.
For businesses, there are plenty of benefits to using a professional printing company over printing in-house. By leveraging the capabilities of professional printing services, businesses can ensure that their printed materials effectively communicate their brand message, engage their target audience, and support their growth objectives.
While digital marketing and advertising may be overtaking, print certainly isn’t dead, and it can help you reach customers quickly and easily. Professional printing services provide the quality, efficiency, and expertise needed to make a lasting impact in the competitive business landscape.
From graphic design and stationery design, to digital and offset printing, if you need a printing team you can rely on for your business, the team at A Team Printing would love to help.