When considering your next marketing campaign, there’s a good chance you’ve been looking at digital marketing opportunities and where to spend your budget. But have you considered the more traditional print marketing materials?
Choosing to use a quality professional printing company can make a big difference to your marketing or advertising. With high-end equipment, premium materials and skilled staff who understand branding, marketing, and the print process, you end up with high level marketing materials that can help your business stand out.
One of the big benefits with print marketing is that there is a wide range of options and customisation available to meet your budget, as well as make the biggest impression on your target audience. Additionally, print companies can offer a range of extra services to businesses of all sizes. From assisting with graphic design and layout, ensuring your visual elements and written content are spot on, through to professional finishing options, choosing to use professional printing in the digital age can save you time, money, and resources.
Why Print Advertising is an Important Tool in the Digital Marketing Mix
You don’t have to choose between digital and print marketing when it comes to your marketing mix – a combination of the two is often best for many businesses, particularly for those with an audience in the older generations who may not have access to social platforms or may not spend a lot of time online.
While both digital and print marketing allow precise targeting of an audience through online behaviours, locations, and other demographics, print goes that little bit further in allowing you to effectively target local communities, streets, suburbs, specific industries, and niche markets.
Print materials have a unique ability to capture attention and create a lasting impression. While you may be spending more of your time focusing on online advertisements, print stands out as a physical and tangible product that demands attention – it allows for creative design, impactful visuals, and the ability to reach your audience in areas where they may not typically be online.
By combining print advertising with digital marketing, you can achieve a broader reach, and engage with audiences who may have different online consumption habits and contact preferences.
One of the biggest benefits of utilising professional printing services in the digital age, is the level of credibility and trust that quality print materials can bring to your business. Digital platforms and advertising are still viewed by many as less authentic and can be easily dismissed. Print materials, such as brochures, magazines, and direct mail, allow businesses to establish a physical presence, showcase your brand in a tangible manner and convey a level of professionalism and legitimacy.
Most importantly, using an experienced printing company allows you to incorporate both digital and print marketing in a holistic, well-rounded marketing strategy that maximises reach, engagement, and impact. By leveraging the unique qualities that high-level print can bring, alongside professional digital marketing, businesses can enhance the overall effectiveness of their marketing, connecting with more diverse audiences in meaningful ways.
Professional Printing Services Enhance Business Image and Credibility
Although online marketing and communication have become increasingly prevalent, professional printing services remain a vital aspect of a company’s branding and credibility. From business cards to brochures, letterheads to promotional materials, the quality and design of printed materials play a crucial role in shaping a business’s image and establishing credibility in the eyes of potential clients and partners.
When it comes to creating a positive first impression, nothing compares to well-designed and high-quality printed materials. Whether it’s a well-crafted business card handed out at a networking event or an elegantly designed brochure, these tangible items give potential clients a glimpse into your company’s professionalism and attention to detail. Professionally printed business cards or promotional material shows that you take your brand seriously and are willing to invest in presenting yourself in the best possible light.
The quality of your printed materials reflects the value you place on your business and your clients. High-quality printing on premium paper stock sends a message of excellence and professionalism. Conversely, poorly printed materials on low-quality paper can give off an impression of subpar products or services. Investing in professional printing services may have a higher upfront cost, but it demonstrates that you are committed to providing the best possible experience to your clients.
In the competitive business landscape, building trust and credibility with your target audience is crucial. Professionally printed materials contribute significantly to this goal. When potential clients or partners receive high-quality print materials from your company, they are more likely to trust in your capabilities and feel confident about engaging with your products or services.
Tangible Marketing Collateral in a Digital World
While technology has given us digital business cards, digital advertising, and pop-ups, all these things can be easily scrolled past or closed with a simple click of a mouse. Print has the unique advantage of tangibility. These materials have a physical presence, and the right materials can capture attention and be kept for some time – think of how many people you know who, at home or at work, have a branded calendar, notepad, eye catching business cards or flyer sitting on their fridge or kitchen bench.
Social media, email marketing, and online advertisements have become go-to tools for reaching potential customers. However, amidst this digital revolution, the importance of tangible marketing collateral should not be underestimated.
Print marketing materials offer a targeted and focused approach to reaching a specific audience. With the ability to strategically distribute materials to a precise demographic or geographic location, print allows for precise targeting that can be challenging to achieve with digital advertising.
Tangible marketing collateral and digital marketing strategies can work hand in hand to reinforce your message. For example, a QR code on a printed brochure can lead customers to your website for more information, bridging the gap between offline and online interactions. Likewise, including social media handles or website URLs on business cards encourages prospects to engage further with your brand in the digital space. By integrating both mediums, you can create a seamless customer journey that boosts your overall marketing effectiveness.
Making the Right Choice: Selecting a Professional Printing Partner
Choosing the right professional printing partner is crucial for businesses seeking high-quality print materials. With plenty of printing service providers available in the market, it’s essential to consider several factors before deciding on who to use for your printing.
Expertise and experience play a significant role in determining the capabilities of a printing partner. Look for a company with a proven track record in delivering top-notch printing services and a portfolio that showcases their proficiency in handling diverse printing projects. Also, consider their knowledge of the latest printing technologies and techniques to ensure that your print materials are produced using state-of-the-art equipment and processes.
Another crucial factor to consider when selecting a professional printing partner is their commitment to customer service. Effective communication and responsiveness are vital in ensuring a smooth and hassle-free printing experience. A reliable printing partner should be attentive to your needs, offer clear and transparent pricing and turnaround times, and be readily available to address any concerns or queries you may have.
If you are struggling to choose professional printing services in Perth, it is beneficial to seek recommendations and read reviews from previous clients to gauge the level of customer satisfaction and the overall reputation of the printing service provider.
Finally, you may want to consider what additional services a printing company can offer. Here at A Team Printing, for example, we can provide a range of graphic design services, ensuring you get branding that suits your business before you go to print. If graphic design isn’t your forte, then this can be an essential service that helps you stand out.
By carefully evaluating these aspects, you can make an informed decision and choose a printing partner that aligns with your specific requirements and expectations, ultimately leading to exceptional printed materials that leave a lasting impression.
The Full Printing Experience in Perth
A Team Printing provides a complete in-house design and pre-press service from initial concepts, through to the full suite of promotional material. This can include the design and printing of brochures, as well as business cards, menus, and any other promotional material you may need.
Our team of imaginative and experienced graphic designers will provide you with the best possible market presence for your product. Whether you need a new logo, or a promotional poster designed for an event, or even special one-off print jobs in irregular sizes, we can help!