When you’ve spent a lot of time working on your new marketing campaign or redoing your business branding, it’s crucial to ensure you choose the right printing company to bring your vision into a physical form.
But there are a lot of digital printing services out there so how do you choose the right printing company while still meeting your budget requirements? And what is digital printing anyway?
Let’s start with what digital printing is and how it can help your business.
What is Digital Printing?
Digital printing is a modern printing method that involves transferring digital-based images directly onto a variety of media substrates. Unlike traditional printing methods like offset printing, which involves creating plates and transferring ink onto the substrate, digital printing does not require intermediate steps like plates or setup, making it more efficient and cost-effective for smaller print runs.
Digital printing offers several advantages over traditional printing methods including:
Digital printing is often more cost-effective for small to medium-sized print runs because it eliminates the need for costly setup and plates.
With no setup required, digital printing allows for faster turnaround times compared to traditional printing methods.
Digital printing enables customisation of each printed piece, allowing for variable data printing where each copy can be personalised with unique text or images.
Modern digital printers can produce high-resolution prints with excellent colour accuracy, making them suitable for a wide range of applications, from marketing materials to photo prints.
Digital printing allows for on-demand printing, meaning you can print only the quantity you need when you need it, reducing waste and storage costs.
In essence, digital printing offers greater flexibility, efficiency, and quality, making it an ideal choice for various printing needs, from small businesses to large corporations.
Choosing a Printing Partner
There are quite a few factors that come into play when choosing a printing partner who aligns with your needs.
Defining the Needs of Your Project
The first thing you need to do is to take some time to define the requirements of your project. This would include considering what you are printing, the quantity you need, the size and format of the print materials, the quality levels, and the turnaround time.
Once you’ve defined the needs of your project, you’ll start to get an idea of whether you have the budget to meet your needs, and how quickly a printing company will need to get the items printed and then out to you.
Researching and Comparing Services
There’s no doubt there are a lot of businesses out there offering a range of printing services, but not all of them are going to meet your needs. Once you have a clear understanding of your printing requirements, you can then start to look at businesses who specialise in printing your specific project type, and while this may take some time, it is an essential way of being able to find the best service for your business.
Quality and Experience is Important
While budget considerations are always a big factor when you have printing down, you should never underestimate the importance of a quality print job. We always recommend reading online reviews and testimonials from past customers and taking the time to look for companies that showcase their portfolio of work – particularly items that are like your project.
Customer Service and Communication
If you run a business, you know that quality customer service and communication are at the top of the list for many clients, and it shouldn’t be any different when looking for a business to supply your needs. You should choose a service that offers clear turnaround times, has easy to understand pricing structures and a responsive customer service team.
Is the Green Factor Important?
As more businesses start to become more environmentally friendly, you may wish to consider whether this is important to you when choosing your printing services in Perth. If it is (and especially if it is something you promote on your own website), take the time to research the printing company’s sustainability practices. Look for companies that use eco-friendly materials, energy-efficient printing processes and who recycle their waste products.
Local vs Online
It is important to compare the benefits of using local printing services over online services. Generally, you will find that local printing services, although more expensive, offer better quality, and can generally do a faster turnaround time. Online services tend to be more budget friendly, but this comes with lower quality and needing to plan further ahead.
What Can You Use Digital Printing For?
Digital printing offers versatility and can be used for a wide range of applications across various industries. There are three main areas where businesses utilise digital printing.
Marketing and Advertising
Brochures and Flyers: Digital printing allows for cost-effective production of marketing collateral like brochures, flyers, and pamphlets, which can be customised for different target audiences.
Posters and Banners: Large-format digital printers can produce eye-catching posters and banners for promotional events, trade shows, or outdoor advertising.
Direct Mail Campaigns: Variable data printing enables personalised direct mail pieces, such as postcards and letters, tailored to individual recipients for targeted marketing campaigns.
Business and Corporate
Business Cards: Digital printing offers quick turnaround times and customisation options for business cards, allowing you to make a strong first impression.
Stationery: Letterheads, envelopes, and other stationery items can be digitally printed with company branding for a professional and cohesive look.
Presentations and Reports: Digital printing produces high-quality presentations, reports, and training materials with vibrant colours and sharp text.
Retail and Point-of-Sale
Signage and Displays: Digital printing is a great option for in-store signage, window displays, and promotional posters to attract customers and enhance the shopping experience.
Packaging: Digital printing enables short-run and custom packaging solutions for products, helping brands stand out on store shelves with vibrant graphics and unique designs.
Labels and Stickers: Digital printing is ideal for producing labels, stickers, and decals for product labelling, branding, and packaging.
Digital Print Services in Perth
If you can imagine it, there’s a good chance we can print it. Have a look at our What we Print page for a sample of the things we can do for you and if you have an idea in mind, give us a call on (08) 9478 3188. Our friendly team would be more than happy to have a chat and work with you to bring your idea to life.
