Print marketing has been around for centuries and even with the rise in digital marketing, it remains a quality tool for businesses to reach their target audience. Unlike digital marketing, print marketing offers a tangible and engaging experience for customers.
In today’s digital age, it is far too easy to overlook print marketing, but it still holds a lot of value and can help you reach a range of new customers.
Thankfully, you don’t need to break your budget to create effective marketing using digital printing in Perth.
5 Budget Friendly Print Marketing Tips
Keep it Simple
Marketing can be overwhelming and when it comes to print marketing you are working with a lot less space compared to other marketing options. When designing a business card, brochure or booklet, it is best to keep to an uncluttered design to allow your message to shine through.
Reduce your design by using a clean and simple design that is easy to read and understand, use high quality images and graphics, and include important information.
Your goal with any marketing is to communicate your message effectively and clearly, so don’t overdo it.
Get to know your local printer
Local printing services will have a wealth of knowledge, they have samples and ideas that will enhance your marketing. Print marketing can be expensive, it might be best to check with your local printer first to see what they can do for you. If you are trying to print them yourself and in small batches you will probably find it is more expensive when considering the cost of ink, paper and your time.
To find your local printer in Perth, you can search online for providers in your area or ask for recommendations from friends or colleagues. At A Team Printing, we can manage all your printing, brand and communication requirements. With over 20 years of industry experience, you can expect quality every time, as we can help you create a range of products suited to your company.
Instead of doing it yourself, consider online digital printing services in Perth that offer lower prices because they have lower overhead costs. These printing services often offer templates and design options so that you already have a base from which to create a professional design.
Small Business Friendly
Often, you will find that print marketing businesses are designed to work with big businesses and don’t understand the needs of small businesses. Small business owners often play every role in the business, even if they don’t have experience.
Using professional services helps to save you time, allowing you to get on with the process of serving your customers and growing your business.
Focus on the Right Materials
When it comes to print marketing, you want to spend your money on the right materials – those that are more effective when looking to attract new customers and create a lasting impression.
Many businesses focus on their business cards, flyers and brochures and while these are great options, they aren’t the only ones. Consider how you could use materials such as stickers, postcards and calendars – all of these materials can be easily displayed and can help you stand out from your competitors.
Partner with Other Businesses
Now this may seem like an odd way of marketing your business, but what better way to save on your print marketing costs than teaming up with a complementary business to create flyers or brochures that promote both services. This may be, for example, a gym and a massage therapist, a mechanic and a tyre centre, or a restaurant and a designated driver style service. Essentially teaming up with a complementary business can help you share the costs of printing and distribution, potentially allowing you to print more materials, and therefore reach a wider audience.
Print marketing is still an effective way to promote your business, even if you are on a tight budget. By keeping your design simple, and utilising online digital printing in Perth, you can reach a new audience without spending over your budget.
How to Design Budget Friendly Print Marketing Materials
Small business owners tend to be looking for ways to save money on their print marketing, and designing their own marketing materials is often how they do this. However, it can be an intimidating task when you aren’t familiar with design.
However, with a little bit of basic design knowledge and some creativity, you can create print materials that are engaging that help you stand out from your competition.
We’ve listed some of our top tips on designing budget friendly print marketing materials.
Identify your Audience and Your Goals
As a business owner you likely know who your audience is, and the goals you have for your business, but it’s a good idea to reconsider this regularly and then consider what message you want to send to them, as well as the tone, style and content of your marketing materials that will best reach them.
Choose the Right Format and Size
The size and format of the print materials you choose will influence your budget, but you do need to consider the type of materials that will be attractive to your target audience. Business cards, flyers and brochures are all popular forms of print marketing, but there are plenty of other options available.
The K.I.S Rule – or keep it simple – is a great way to save money when it comes to your budget on print marketing. A simple design is often better than a cluttered design, which can be overwhelming and detract from your message. You should look to aim for a clean, straightforward design that is easy to read and understand by a range of ages.
To make your marketing collateral more appealing, use high-quality images and graphics to make them visually appealing rather than too many words.
Use Colour Wisely
Colour is a wonderful way to attract eyes, but only if used well. If you don’t have design experience it is easy to overuse colour and detract from your message. You should stay with a limited colour palette, which may be a pared down version of your official colour palette, which will keep your design professional looking.
Using colour wisely comes down to using colour to highlight key information or create contrast but be mindful of the different feelings and associations that colours can evoke.
If you need support with designing with colour, our team who looks after digital printing in Perth will be happy to assist.
Proofread and Test
This is one of the biggest budget saving areas – before you send your materials to be printed, be sure to proofread them thoroughly and have a trusted friend, family member or staff member to read through them for readability and effectiveness.
Having someone review your materials allows you to catch any errors or inconsistencies you may have missed before you pay for printing.
How to Find a Great Printing Company for Your Business
Finding a reliable printing company is essential when you run your business – you need a company you can rely on to get your materials printed and dispatched quickly. Whether you need business cards, flyers, brochures or other marketing materials, it is essential to ensure you are using a company that offers high quality printing services.
However, if you are only starting out with printing, or looking for a new printer, it can be overwhelming with so many options on the market and not knowing where to start.
So how do you find a great printing company who can help you print high quality marketing materials without going over budget?
Firstly, you need to start by defining your needs and your budget. Every business will have different needs when it comes to printing, and of course, every business will have a different budget. Knowing these two things will help you narrow down your options and ensure that you find a company that can meet your specific needs.
Secondly, it is always beneficial when researching a printing company to look for experience and expertise. Look for how long they have been in business, and whether they have a great record of delivering high-quality printing services on time. If you know what time of services you need, or you need specific printing services such as offset printing or large format printing, make sure you narrow down these specialities.
Once you have narrowed it down to three or four potential businesses, be sure to check their online reviews and testimonials to compare. Look for companies that have positive reviews, but don’t forget to take into consideration any negative reviews, particularly if they are consistent across one or two issues. If you have friends or family who run a business or reach out to your local community and ask for references.
Finally, ask for quotes and compare prices. Not only will this give you an idea of whether the printing services you need are in your price range, you will also get an idea of whether the company is responsive to their customers. Keep in mind that while price is important, it shouldn’t be the deciding factor – you should choose a company who can provide high quality prints and reliable delivery at the right price.